• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 362%

  increase conversion rate

• 311%

  increase new buyer rate

• 52%

  increase average order value

Formulating higher conversion rates with Smart+ and GMV Max

• 100%

  Increase in CTR vs Q1 average

• 119%

  Increase in clicks to site vs Q1 average

How NIVEA, OMD and TikTok used TopView CTR optimisation to evolve a proven awareness format into a driver of high-intent traffic to Boots.com, ahead of summer for NIVEA SUN Silky UV Stick SPF 50+

• 60%

  increase in Lead Volume

• 48%

  lower Cost per Lead

• 32%

  lower Cost per Qualified Lead

How Linh Anh Beauty Clinic increased lead volume by 85% with Multiple Location Selection

• 410%

  uplift in lead volume

• 37%

  lower cost per qualified lead

• 32%

  lower cost per booking

How Zema Achieved 410% More Leads with Smart+ Lead Generation's Multiple Location Selection

• +140%

  view rate

• -31%

  CPM

• 5.7m

  reach

Amplifying continued growth for an iconic Italian beauty brand

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• +58%

  Uplift in New Buyer Acquisition Rate*

• +56%

  Uplift in GMV Max Conversion Rate*

New product launch with Brand Consideration full-funnel strategy

• +4600

  orders in Q1 2026

• 3x

  ROI

• €233k+

  TikTok Shop revenue

A successful introduction to TikTok Shop, achieved with GMV Max

• 10.4k

  orders

• 7.1

  ROI

• 2.3k+

  orders generated in a single week

Achieving remarkable return on investment with GMV Max

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign