• 60%

  increase in Lead Volume

• 48%

  lower Cost per Lead

• 32%

  lower Cost per Qualified Lead lower Cost per Qualified Lead

How Zema Achieved 410% More Leads with Smart+ Lead Generation's Multiple Location Selection

• 410%

  uplift in lead volume

• 37%

  lower cost per qualified lead

• 32%

  lower cost per booking

How Zema Achieved 410% More Leads with Smart+ Lead Generation's Multiple Location Selection

• +140%

  view rate

• -31%

  CPM

• 5.7m

  reach

Amplifying continued growth for an iconic Italian beauty brand

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• +58%

  Uplift in New Buyer Acquisition Rate*

• +56%

  Uplift in GMV Max Conversion Rate*

New product launch with Brand Consideration full-funnel strategy

• +4600

  orders in Q1 2026

• 3x

  ROI

• €233k+

  TikTok Shop revenue

A successful introduction to TikTok Shop, achieved with GMV Max

• 10.4k

  orders

• 7.1

  ROI

• 2.3k+

  orders generated in a single week

Achieving remarkable return on investment with GMV Max

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign

• 2.72%

  click through rate

• 36.57

  ROAS

• 14.88SAR

  cost per aquisition

Outstanding ROAS achieved through a strategic combination of TikTok Ad tools

• +1500

  units sold in one day

• 10k+

  revenue during LIVE event

• 2.68

  cost per aquisition

Sold out in one day with a focused GMV Max campaign

• 1.86

  ROI

• €13.66

  cost per order

• 1.5m

  impressions (Feb)

Continuing an ongoing campaign to scale a well-established skincare brand